I was unsuccesful in purchasing the single word domain name, however we did manage to get a single and double hypen version.
For Example: ex-ample.com and ex-am-ple.com
No matter how I break the word with one hyphen, it does not create two words. However, the two hypen word, breaks the word into three syllable's
My impression is that using two hypens will make the word more memorable, as it breaks the word into it syllables.
However on the down side, Google considers anything over one hypen as spam, but would they consider this for a word that is only 7 characters long.
Any ideas? Would you go with one or two hypens in this special case?