Ok so we operate multiple sites, lets say we sell widgits.
To help target a specific audience we have a lot of sites that use brandnames in the urls as well, so the domains are something like BrandAwidgits.com
One domain name we use is the initials of a company, so lets for example say it was called A Large Company, this would mean the domain is ALCwidgits.com
We registered this domain in 2000, and have re-registered it when the time came so that is it now valid up to 2019.
We have been using this site to sell the widgits for a number of years now, and because it is so specific it does pretty well for us. We have clearly stated on the homepage that we are not the ALC company and have provided a link to their official website on that page.
A Large Company have just recently registered ALCwidgits as an official trademark and have sent us a cease and desist notice and demanded we hand the domain name to them.
So 2 things:
Can they actually demand a retroactive domain handover based on the info provided?
(Should note that ALC do not sell widgits to the public but to suppliers, whereas we sell the final product to the public, so we are not competing with them)
How on earth can I transfer to a new domain and keep the rankings the site has? It ranks position 1 for most of the keyword in google and bing, and only a couple of positions lower for other keywords. If we hand this domain over I can't exactly do redirects so what can I do?