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Facebook, Google and Mercedez Benz were among big name companies which reportedly bid in an auction of pithy new UK domain names which included several single letter addresses.
Domains such as x.co.uk and O.co.uk were among the most sought-after addresses on offer in the latest auction by Nominet, which runs Britainís web infrastructure.
Twelve single letter web addresses fetched an average of £39,000 each in the sale.
But the desirable address g.co.uk went to an internet investment firm, which specialises in domain names rather than to Google, according to the newspaper.