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The body that controls the way Internet domain names work, known as ICANN, has voted to open up the naming system so that any established organization with enough cash can apply to create its own version of .com, .org or .gov.
In the for-profit world, that means that instead of going to coke.com or nike.com, you might be able to go to drink.coke or justdoit.nike. Nonprofit groups could reserve the .school domain and hand one out to every elementary school. Cities could consolidate their online presence at .nyc or .losangeles. And interest groups could stake out their own corner of the Web by offering every auto junkie a .car domain name, every law firm a .law address, and every restaurant a site that ended with .food.
But just like real estate in the real world, this new virtual land won't come cheap. The price tag to get a new domain created is $185,000. Only "established public or private organizations" can apply, and all applications must prove they have the technical capability necessary to keep a domain running.
I thought generics were not allowed, only brands? Is that true?
Or can anyone purchase generic versions of keyword tlds?
[edited by: Sgt_Kickaxe at 2:00 pm (utc) on Jun 20, 2011]
Obviously a ICANN cash grab
[edited by: MikeNoLastName at 1:08 am (utc) on Jun 21, 2011]
People will look up widgets.mytown when they want widgets from their town.Of course, there is that matter of there being more than one town with the exact same name. The city I live in has the exact same name as 2 other cities in my state alone. Think of the world. My opinion: Content and a long term internet presence will remain king.
"ICANN has opened the Internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, President and Chief Executive Officer of ICANN.