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InternetTraffic.com - New Day for Direct Navigation or Something Less?

Watching the domains being pointed to InternetTraffic's DNS

   
5:21 pm on May 19, 2011 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Frank Schilling, known by all in the DirectNavigation industry for his success and reputation for "domain fair play", i.e., no cybersquatting, has just announced the launch of InternetTraffic.com as a new domain parking program.

This is fairly big news in the industry.

I see it as having great potential, particularly in uplifting the reputation of the industry and potentially giving the domainers a greater share of the profits derived from their efforts.

But, as always, there are people who can poison the well, sully reputations, and otherwise give a bad name/taste to direct navigation traffic.

I've already seen evidence that such players - the classic cyber/trademark-squatters - are attempting to join InternetTraffic's rosters. I'm not talking generic typos. I'm talking targetted trademark typos - the bathwater (with the poop in it) - being delivered with the baby = clean generics and some generic typos.

The #1 question on my mind is, as this venture just begins to take shape, is "Will InternetTraffic.com take a stand - a real 'we just don't tolerate dubious practices' stand?

Or will the poop - trademark squats - once again give an odor to the newborn?

I'd be mighty impressed if the traffic merchant - in the case Frank Schilling - tossed out the traffic thieves - the squatters - and barred the door to block their re-entry, and made that practice quite public. He needn't name names. Heck, most squatters hide behind WhoIs privacy anyways. :P and :(

The world is watching . . . or at least a few folks who actually have always thought that direct navigation would be so much more valuable . . IF the parking companies would just take a stand . . on quality of domains and traffic.
8:13 pm on May 19, 2011 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member



You shouldn't tar all the parking companies with the same brush - some do try to keep the quality of their domains high.
2:50 pm on May 23, 2011 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ian, I've been watching the inbound DNS traffic to parking companies for years. I agree that "some do try" to keep out squats - as evidenced by the lower ratio of squats and typos. However, even those companies often show a willingness to accept domains that VERY likely have ZERO chance of any legitimate, bona fide type-in visitors . . other than some dubious domainer's second cousin's type-in visit.

It's likely this class of "illegitimate visitors" that has done the most damage, draining the value from the parking PPC system.

On a HAPPIER NOTE, I just observed about 1000+ trademark squats have been given the boot by IntTrf - as evidenced by their DNS settings now pointing elsewhere . . i.e., to other parking company's DNS . . :(

+1 for Frank Schilling / InternetTraffic.

-1 for the industry that allows the trash to keep blowing around the . . domain park.
 

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