The question gets asked often but then again, google changes the rules often too.
Should I do
A-CreativeName.com/search-engine-optimized-words-and-phrases.html
(various subpages targeting specific keywords and phrases but a non-SEO name)
or:
B-SearchEngineOptimizedName.com/search-engine-optimized-words-and-phrases.html
There are domain names I like which give a flavor and attitude to the site but show zero to few searches via the Adsense Keyword Tool.
I could do an A/B test but what would you do? A or B.?