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Overstock.com Announces Purchase of O.CO Domain Name
SALT LAKE CITY, July 20, 2010 /PRNewswire via COMTEX/ --
Overstock.com, Inc. (Nasdaq: OSTK) today announced it has purchased the domain name O.CO from .CO Internet S.A.S . . . The new web address will enhance Overstock.com's brand recognition and retention, align with current marketing initiatives, and make it easier for shoppers to find the company's products and services online.
Overstock.com purchased the registration rights to secure the iconic, single-letter domain O.CO and related URLs for $350,000 USD. Once launched, the O.CO website will carry all of the same products and have the same features as Overstock.com.
'The O is such an important and recognizable part of our brand," said Overstock.com Chairman and CEO Patrick Byrne. "In the new era of the Internet, where short and memorable web addresses are critical for capturing the attention of mobile and socially connected Internet users, our O.CO web address will help to reinforce our brand and expand our business among these audiences.
Should a single letter be subject to the exclusionary powers of global trademark registrations?