(I searched WebmasterWorld for this topic and could not find something. If this has been discussed at length before, please point me to it! thanks)
We need to change one of our domain names primarily for branding purposes. We would really not have to do this, but in the long term it should be well worth it.
Our current domain is something like: BRANDWIDGETS.com
We are changing to: BRAND.com
My questions are:
- Should we keep the domain on the same IP address it is on now. It is on a static/dedicated IP, no other website are using the specific IP.
- Or do we move to a new IP for some reason with the new domain name?
- In general, what are the best practices for switching domain names and retaining as much search engine rankings etc.. as possible?
- What is the best way to set-up the 301 redirect from the old domain to the new domain? Is there some special way to handle this when moving an entire domain?