Zappos Went Clothes.com Shopping in 2008 and Spent $4,000,000.00 for a Domain

And I thought my daughter could shop for clothes!

[Webwork]

From TechCrunch [techcrunch.com], it appears Zappos ponied up $4 million to buy the domain Clothes.com from IdeaLab.

Zappo's acquired Clothes.com in 2008. The transaction is becoming public knowledge now due SEC disclosure requirements that attach to Amazon.com's recent acquisition of Zappos for $928 million. As a publicly traded company Amazon is subject to certain disclosure requirements, which includes disclosing the cost of Clothes.com as the domain is a significant "asset", subject to depreciation/loss/loss of value, etc.

So, when you're a company worth $928 million . . due to your ability to sell shoes . . what's an extra $4 million for the possibility of doing the same under the Clothes.com brand?

Credit to George K. for ferreting out this bit of info.

[Leosghost]

Strangely enough when I saw the title I immediately thought that it sounded like the sort of thing georgek would spot ..( or yourself ) then I saw "and I thought my daughter could shop" and realised georgek isn't old enough to make that remark ( yet ) ....

And knew it had to be you ..as it turned out it was both ..

Sounds cheap for the name ..

But then I like generics ..have few very nice health ones in more than one language ..like you frequently say ..lots of low hanging fruit ..people just need to think a little harder and a little lateraly to get strong names .