Domain Goliath transformation: BuyDomains > YesDirect > NameMedia

Direct navigation model continues to gain traction

[Webwork]

[biz.yahoo.com...]

Previously known as YesDirect, NameMedia is backed by Highland Capital Partners and Summit Partners. Over the last year, it has acquired a leading domain reseller, BuyDomains, a leading domain "parking" service, GoldKey, and dozens of smaller domain collections to create a portfolio of more than one million domain names, the world's largest.

I remember when BuyDomains portfolio held ~30,000 domain names and I used to know that, if I didn't manage to snag a domain drop it was either BD or NoName>UltS that did - and man did they ever. :(

[trader]

I remember those days too, when you could bet your last dollar that either BuyDomains or UltSearch got the name you failed to get. I recall they had about 50,000 or 60,000 names when they beat my drop catchers most all the time. In fact, they even grabbed many of the names I had dropped myself! Now I believe they own 800,000 names under their new identity!