Developing an .INFO domain, should I expect any bumps?

My first foray away from .com .org. and .net

[Fribble]

I wanted a particular TwoKeyword.tld name and the only ones available were .INFO and .BIZ... I could have regged one or gotten creative with the keywords to find a .com (my usual approach). I decided to test the waters with .INFO since my main source of traffic will be from the engines.

What is everyone's experience promoting .INFO domains? I realize that some webmasters associate them with spam, but I don't think the average user that clicks on a SE result cares too much so long as it's what they are looking for. Any experiences worth sharing?

Will this present any unforseen challenges? If it works out well I may start using .INFO's more often.

Thanks,

Fribs

[Webwork]

The unforeseen challenge is the number of people who, thinking they are navigating to your fabuous website, will instead navigate to the dot com website or the dot com domain parking page or dot com AdSense minisite or . .

Other than that, if you can put up with the traffic leakage and unintended beneficiary, I'd say have at it.

[MamaDawg]

What Webwork said ... return visitors can be a problem because people still compulsively type ".com".

A prominent "bookmark this site" link and a favicon will help a little.

[gpmgroup]

A couple of things we have found helps

Try and brand the site on widgets.info rather than just widgets eg. in the logo make the .info a different (distinctive) font or size or colour from the domain name part

Offline use www.widgets.info
Knowing widgets.com is a struggle for some so widgets.info might be also :)

People typing the wrong address (bleed)

1) widgets.info.com
This will be redirected to widgets page in the info.com search engine so make sure your in it ;)

2) widgets.com
People typing widgets.com are either did not know about you in the first place or have incorrectly replaced .info with .com. The latter are specifically looking for you so if they find something very different they are going to retry especially if you have quality content and the .com page is a PPC

3) If you are superwidgets.info people will type widgets.info. This is because majority of bleed occurs within an extension rather than between extensions.

The more interesting the site is the less chance there is of bleed as people will bookmark