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What to do with keyword rich surplus domains?



3:15 pm on Jun 28, 2007 (gmt 0)

5+ Year Member

At the moment I'm running a company website which sits on www.companyname.com, with .co.uk etc etc parked on top.

In addition to these core domains I have maybe 10 domains which are rich in keywordsfor the area of business.

I'm hoping you might all have some suggestions on utilising these domains to build traffic and improve the ranking for the company name website.


6:28 pm on Jun 28, 2007 (gmt 0)

10+ Year Member

I am in a similar situation. Right now, I am pointing them to my website for direct navigation/type in traffic.

I have considered making mini-websites or landing pages/domains so as to rank for those keywords in addition to my primary keyword.


9:53 am on Jun 29, 2007 (gmt 0)

5+ Year Member

yeah same here - the only concern is these sites then ranking higher

I don't know if perhaps it's just as useful to park these on the core domain and then index the domains? or if this would be classed as duplicate content?

I just really want to utilise the domains


12:25 am on Jul 1, 2007 (gmt 0)

10+ Year Member

Redirecting them to the primary domain will only help in direct navigation. Mirroring them will result in duplicate content.

What is the worst that could happen if one of your mini sites outranks your main site? Having 2 of your sites on the front page of the SERPS is better than having 1 of your sites and 1 more of a competitor's site.

In my case, I have widgetworks and rank well for "widget software". I am working on a mini site for "gadget software" and putting it on gadgetsoftware.com. I never have ranked at all for the gadget keyword while that is my competitor's leading keyword. I figure I can rank high for my primary keyword and this mini site can rank high for my competitor's primary keyword.

Good luck


4:02 am on Jul 2, 2007 (gmt 0)

5+ Year Member

Use them to create mini campaigns that lead customers to your main site.
Use completely different content.


10:20 pm on Jul 2, 2007 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

>>What to do with keyword rich surplus domains?

Give them to me.


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