However, the brand name is not particularly memorable and I'm looking for ways to ensure that the site can be more easily remembered as a type-in.
Last year I bought keyword1-keyword2.com (11 letters - complete with the hyphen), and I'm wondering whether it's worth developing this as a separate site entirely, or simply using it as my brand name and placing a permanent redirect to the existing site.
After all, telling clients to type in the keywords they've likely been searching for is surely a bonus - and will increase recognition/memorability.
Not to mention the added bonus of a considerably shorter URL and email address.
Please let me know what you folks would do.
