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Getting parked domains indexed without spamming?

11:40 am on Apr 9, 2007 (gmt 0)

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We have an ecommerce client that sells a retail product online, lets say “widgets”, under their company branded domain name

We see that there are some people searching for domain names related to the products they sell such as “widgets . com”.

Some of these domains are available.

What is the best way to use these domains without spamming?

Ideally we want at least the domain name to be returned high in the search results if someone searches on the domain name.

We know from experience that just registering a domain name and using a 301 won’t do the job. I the was never any content at the domain and never any links to it the domain won’t be returned in the SERPS.

I suspect the situation will be the same for a 302 redirect?

This probably means we need some content at the domain name. We really just want to redirect people to the client’s main web site.

Is there a safe way to add content to a web site under related domain names so that if gets found for searches on the domain name, without it being considered spam by the search engines?

[edited by: Webwork at 1:45 pm (utc) on April 9, 2007]
[edit reason] Charter [webmasterworld.com] [/edit]

1:52 pm on Apr 9, 2007 (gmt 0)

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To address your question directly, it is my impression that if you develop the sites - hosting them on the same server, linking them up without inbound links from unrelated sites and if all the linked up domains have common ownership 'threads' - you may do the primary site some harm.

If you are thinking of doing simply redirects then 301 redirects are reportedly the best approach.

One school of thought (mine): Build for people, not search algorithms.

People look for value. They talk about value. They refer people to value. They link to value. The go viral about value.

Search engines keep trying to figure things out and the moment they do then those whose game is to live and die by search engine algos get busy, once again, working on how to game the algo.

Forget the algo. Build for people. Eventually, if the algo is to remain relevant it will figure out that you were what they were looking for.

There's other opinions on the subject. They tend to change, month to month, as the algo changes and no one is ever quite able to speak with certainty - since everything is subject to change.

Don't be subject to change. Build value for people and forget about the rest. Really. Better to slowly acquire link, bookmark, word of mouth and all other forms of traffic - that often is a constant - than to live and die by the affection and affectations of fickle search engines.

Alrighty . . . take 'er away search engine folk. ;)

[edited by: Webwork at 2:16 pm (utc) on April 9, 2007]

2:26 pm on Apr 9, 2007 (gmt 0)

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The 301's won't show up in the SERPs, but at least they'll capture any type-in traffic those domains get (and will also prevent them from being registered by competitors)

[edited by: WebWalla at 2:27 pm (utc) on April 9, 2007]

4:34 pm on Apr 10, 2007 (gmt 0)

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Another benefit of the keyword domains is for PPC advertising. Depending on the product and industry, we have seen higher CTR and lower cost/conversion when we have a domain for a specific big keyword.

For example, we saw "widget software" was one of our top keywords on searches and registered widgetsoftware.com and perm redirect it to productname.com. Our google ads show widgetsoftware.com as the display URL. It's a great way to quickly establish creditability for a new product.