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.Mobi Extension

What is the value?

     
1:54 pm on Dec 26, 2006 (gmt 0)

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Hi All -

What is the value of a .mobi extension in comparison to .com?

The reason I am asking is because I found a niche where the main .mobi extension isn't registered and I want to know if its even worth registering it.

On Yahoo's keyword suggestion tool the keyword for this particular domain name gets searched over 40K times per month (not sure if that helps).

Thanks in advance.

2:04 pm on Dec 26, 2006 (gmt 0)

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It's worth a punt, as long as you buy just the one. The investment for one generic name has got to be worthwhile, I don't see .mobi doing too much but I still bought a cctld version of mobi (mobi.countrycode) for any possible future use.

I suppose it comes down to whether the generic fits with mobile use. Maps.mobi would be good, Insurance.mobi may not be (imagine inputting all of your details into a phone/pda keypad!).

6:27 pm on Dec 26, 2006 (gmt 0)

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Quote:
----------------------------
Insurance.mobi may not be good ..........
----------------------------

Thats where most people miss what a mobi is all about.

I have acquired few English but mostly Spanish dictionay mobi domains.

For example I own <Snip - 2 product categories> in Spanish.

I don't think that buying the above two products could be the only use for .mobi domains.

Apart from buying, providing info, providing links, etc, there is one huge use for mobi domains: Lets say a company making tools or cigarettes want to cash in on the mobile traffic. They just need to buy or lease the above domains and put their logo on the mobi site. Instantly they own a mega billboard on the internet which is 1000s of times less expensive than real billbaords in cities.

This mobi billboard on the wireless internet helps them get:

- targeted visitors not just passer byes..saves big money by not renting real billboards.
- build the brand value as all visitors just see one company's logo
- makes that company synonymous with that product thus beating all the competitors
- one time investment keeps paying forever

.mobi domains are a marketer's dream.

Think big time....think .mobi

Just my 2 cents.

[edited by: Webwork at 7:36 pm (utc) on Dec. 26, 2006]
[edit reason] Charter [webmasterworld.com] [/edit]

6:33 pm on Dec 26, 2006 (gmt 0)

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Unless someone already has the .com - in which case they will, as usual, win every time.

We saw the hype with .info and .biz, now we're getting it with .mobi.

In most cases, only domain sellers win. Mobi has no special value that changes the usual rules - build the best resource, market it in the most effective way you can afford.

You'll not leapfrog the competition by buying a gimmicky domain name.

6:41 pm on Dec 26, 2006 (gmt 0)

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No one argues that a great site is always a great site.

But unlike many other extensions, dot Mobi does have a special value.

Thats the reason the .mobi launch is the most successful ever.

People are paying high prices for mobi names. I myself have bought many from other people by paying top bucks.

Which other extension must follow the mobile browsing standards and is for mobile only browsing?

None.

Its is just Mobi.

The proof is in the pudding and serious domainers understand the mega reach of .mobi

7:48 pm on Dec 26, 2006 (gmt 0)

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.mobi's promoters are attempting to bootstrap their success by arguing for the TLD's design mandate. The premise of .mobi is that websites must be mobile platform compliant. The very fact that the gTLD's success is dependent on a bootstrapping strategy is why the gTLD may fail to ever gain traction to match the hype. Any website can comply with mobile redering stadards, without need for a domain bound website, so why limit your website?

"Oh, but PDA owners are assured that if they type (Whatever).mobi they will arrive at a .mobi compliant website".

So what? For any given website the same threshold questions and issues apply. Is the content compelling? Add 1 point. Does the content 'work' for mobile access purposes? Add another point. The bottom line is IF you have the better website it won't matter what gTLD one chooses IF you choose to offer a mobile accessible version of your existing website. For a Dot Com Website mobile computing compliance will be as simple as setting set up a link on the homepage to the company's "mobile website". All anyone who has the irresistible impulse to surf the web on their mobile device or otherwise interact need do is add he mobile version links to their bookmark lists. That's all it takes - a link from an existing Index.htm page to the Domain.com/mobi/Index.mhtl page - to deal with 'the platform issues' that .mobi is using to bootstrap it's success. How much do you want to bet that the bigger players roll out mobile compliant websites under their .com?

Geez . . a link and the platform issue becomes immaterial. Who woulda thunk?

Also, not everything "is mobile". What might you want access to, via a small screen, on the road? What actually works well on a small screen? A few things work for small screens and on the road, but how many of those services are also something that you often order well in advance?

I think what we're seeing is a good measure of domain speculation hype. I read some of the same hype when .info was launched. I suspect that .mobi, like .info, will not deliver on the early hype, most of which is coming from domainers and domain forums. I've yet to see much chatter or excitement amongst web developers about the gTLD and that's understandable. Developers develop to be standards compliant, not gTLD compliant - especially if they are one in the same. (And chances are they will have to be one in the same.)

Most of the assumptions that the speculative buzz is built upon, once you drill down into their logic, are based on thin support. The most unique qualities of the .mobi gTLD is a) the fact that there IS a .mobi gTLD; and, b) the fact that they intend to limit its use to .mobi compliant websites. Mobile compliance, however, is not unique to the .mobi gTLD. Any website, on any gTLD, can play the .mobi game.

It's not all gloom and doom. There will be a few winners. Rick Schwartz picked a .mobi address that is suited to the mobile world as people are accustomed to ordering flowers by phone and 1 bouquet on a small screen works just fine when ordering. The same might also work for . . err . . personal services and a few other "on the road" high value services. ;0/

OBTW - Anyone know the investors behind the .mobi gTLD? I mean those who have put up the cash to launch the gTLD.

Moderator's Note: Per the Charter please do not post your .mobi domains. Thanks.

[edited by: Webwork at 5:23 am (utc) on Dec. 27, 2006]

11:46 pm on Dec 26, 2006 (gmt 0)

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People are paying high prices for mobi names. I myself have bought many from other people by paying top bucks.

That people are paying high prices does mean mobi domains are great, good or even OK.

When you can argue that people are getting an ROI from mobi the same or greater than from .com - then I'll be impressed.

In the early days, people were conned into top wack for .info and .biz - money wasted for 99% of them.

In Europe, people are paying silly money for .eu - wasted cash.

These are ideas made for domain sellers, not webmasters. And it is domain sellers, not webmasters who will profit. And only them, in most cases.

12:03 am on Dec 27, 2006 (gmt 0)

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Hi All

i've been buying some ,mobi names , based on guesses of what folk use very small web surfing devices for, an the thing I must say is that there are some remarkable generics available,,

Thing is, what if google , msn, yahoo start giving top billing on their .mobi/xhtml SERPs for .mobi searches, .mobi might be worth some then,, I hope

Sadly, I've rarely met anyone who actually uses their mobile device for surfing,but hey, it might devlop like ,, texting, camera phones,,,

or might it sink without a trace

3:49 pm on Dec 27, 2006 (gmt 0)

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Thing is, what if google , msn, yahoo start giving top billing on their .mobi/xhtml SERPs for .mobi searches
.

That's be nice for .mobi collectors - but no search engines have ever done anything like that, and as many .coms are pretty weighty corporations, the SEs would have to think twice before trying that!

I recall a similar suggestion when .biz came out - the SEs might favour .biz businesses over others; but it never even got experimented with!

It's a gimmick; it will almost certainly go the way of the hoola-hoop. And I met a woman whose brother went bankrupt with a warehouse full of Ugg Boots; they have a 200 year history, and every 10 years, someone thinks they'll take over the world. It hasn't happened!

Of course I may be wrong. It (.mobi) may become mainstream, like the .... um, help me out here ... there must be ONE gimmick that went mainstream.

The yo-yo? :)

But seriously, if there is ever some technical / functional advantage, then .mobi is here to stay.

4:50 pm on Dec 27, 2006 (gmt 0)

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I had an interesting conversation at a Christmas party.

A friend was showing me his new cell phone, and showing off the feature where he can get maps and driving directions. He commented that the feature cost "only $6/month".

I said "there are web sites where you can get that for free, and your phone can use the web."

His response was that he "never uses the web browser, because most sites don't work very well on it." He went on to describe being frustrated because the sites are not formatted for a small screen.

I told him that there was a new TLD, .mobi, where all sites are required to work well on a mobile phone.

His response: "I would USE that!"

Maybe they've got something. Will require a branding effort.

8:13 pm on Dec 28, 2006 (gmt 0)

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.mobi not only embraces a different technology but maybe also a new dialect. Think txt speak, amazing = amazn.
Spend some time with one of those txt translation services or a teenager (usual health warnings apply). You may even come up with a crash hot .mobi where the .com is also available.
 

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