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Conglomerate Russian Standard Co., controlled by Roustam Tariko, paid $3 million to an undisclosed seller in a deal completed December 4, according to a Sedo.com spokesman. A New York-based spokeswoman for Russian Standard confirmed the $3 million price tag.
Reuters story. [today.reuters.co.uk]
Now who's going to say that the Russians don't have the best Vodka?
Big business wakes up and realizes there are two versions of branding: Their brand and the 'generic (of the) brand'.
I can envision commercials featuring versions of Vodka.com, spelling it out - at the end of the commercial - in olives, ice cubes, etc. Heck, just go with a black screen with a white Vodka.com.
It's how a generic will be used to build the brand: associating the brand with the generic word for the product. "Blotto Vodka IS vodka." Smart stuff.
[edited by: Webwork at 12:25 am (utc) on Dec. 25, 2006]
Wow. That's a lot for just a domain name. Most big sales I read about turn out to be for a website/business - not really the domain as such.
I wonder how many bottles of Vodka will have to be sold before it pays for itself. Any guesses?
joined:Sept 20, 2004
I'm surprised more companies with interests in generic names haven't already jumped on this obvious bandwagon.
Thanks! I've been doing this for years in my niche:-)
Ain't very many of us that can say we're $3 million smart though.
Still, there's hope that some company will some day appreciate that we are that smart . . or maybe smarter . . like $4 million smart. ;)
Blessings to you all: May you be $1.00 smarter than the latest smart domainer.
The deal was done throught S*DO, I am just wondering if they took 10% of the sale. May be less, may be more... Who knows?