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Conglomerate Russian Standard Co., controlled by Roustam Tariko, paid $3 million to an undisclosed seller in a deal completed December 4, according to a Sedo.com spokesman. A New York-based spokeswoman for Russian Standard confirmed the $3 million price tag.
Reuters story. [today.reuters.co.uk]
Now who's going to say that the Russians don't have the best Vodka?
Big business wakes up and realizes there are two versions of branding: Their brand and the 'generic (of the) brand'.
I can envision commercials featuring versions of Vodka.com, spelling it out - at the end of the commercial - in olives, ice cubes, etc. Heck, just go with a black screen with a white Vodka.com.
It's how a generic will be used to build the brand: associating the brand with the generic word for the product. "Blotto Vodka IS vodka." Smart stuff.
[edited by: Webwork at 12:25 am (utc) on Dec. 25, 2006]
Wow. That's a lot for just a domain name. Most big sales I read about turn out to be for a website/business - not really the domain as such.
I wonder how many bottles of Vodka will have to be sold before it pays for itself. Any guesses?
I'm surprised more companies with interests in generic names haven't already jumped on this obvious bandwagon.
Thanks! I've been doing this for years in my niche:-)
Ain't very many of us that can say we're $3 million smart though.
Still, there's hope that some company will some day appreciate that we are that smart . . or maybe smarter . . like $4 million smart. ;)
Blessings to you all: May you be $1.00 smarter than the latest smart domainer.
The deal was done throught S*DO, I am just wondering if they took 10% of the sale. May be less, may be more... Who knows?