[news.bbc.co.uk...]
"We think owning domain names is a short-term play," he [Alan Adamson, managing director of Landor Associates, an international brand and corporate identity consultant] said. "We think ultimately brand names will win. The smart money is on creating brands that stand for differentiated businesses you can protect."The consultant said that historically companies have shied away from adopting generic names for their businesses and have invested in creating separate brand identities that can persevere over time. He believes the current rage for "dot.com" addresses is a part of temporary technology transition and that as the internet economy matures, the supremacy of distinct brand names will return.
The price paid for business.com was 107,000 times the $70 cost of originally signing up an address with web registries.
Thank heaven that (i.e., the $70/2y) has changed! ;-)
