5 letters
looks/sounds like it be a word (google.com as opposed to Xqyqdgi.com
Incredible easy to brand
Means something cool in a form of esperanto
Rolls off the tongue (has internal rhyming, like "sOhO")
I was so freaked someone else would grap it that I bid on namewinner AND pool.com for the domain.
This was actually overkill because in the end nobody else bid and I ended up paying pool's $60 instead of namewinner's $40, but oh well. I would of spent $1000 for this name.
Sorry, just had to post that to express my happiness.
Good luck with your new find. Hopefully you are one of the better judges of "domain character". ;0)
[edited by: Webwork at 10:35 pm (utc) on June 4, 2005]
Funny thing about the second one is that we had offered the owner $2,000 back in March and they refused. Then they just let it expire anyway. Go figure
I've had long and expensive bidding wars for much worse domains (had one just last week), but this week everything was smooth as silk.
After I won it I spent HOURS researching the word because I thought that it had to be kind of swear word or racial slur to have nobody bidding on it.