I hope my reply has not been too vague.
Unless you can prove you're well known by the words microsoft and whatever word, don't.
Eventually they settled giving Mike some free software or a course for giving them the name. MS put up a redirect.
Now it seems Mike is back in business under his original domain. Has a student taken down MS? Or was the challenge so off the wall that Mike's legal advisor told him to ignore the Goliath? Maybe the course was in domain names... I've no idea.
Seems to me that fixingmicrosoft.com would be a legitimate software services site.
why are they so afraid of people including microsoft in their domains
Protecting how your trademark is used is an EXTREMELY important area of business - especially if you are in it for the long haul. It is a balancing act, but if you just allow free use of the name, then over time you can lose all the benefits of woning a brand. So policing how your name is used everywhere, including in domain names, is an important part of protecting your intellectual property.
There are examples of long standing trademarks that many people don't even realize are brandnames: thermos, band-aid and so on. In recent decades, the companies who own those marks have had to apply extra resources to reclaim awareness that they ARE a brand, and even then, with only little to moderate success.
So the lesson learned through that history is this -- with all the resources that it takes to build a brand, the defense of that brand needs to be proactive.
Baby Named Yahoo - A Fake [webmasterworld.com]
There are examples of long standing trademarks that many people don't even realize are brandnames: thermos, band-aid and so on. In recent decades, the companies who own those marks have had to apply extra resources to reclaim awareness that they ARE a brand, and even then, with only little to moderate success.
The most notable example that relates to the Internet is Hormel's battle over the use of their trademark SPAM.
JavaWorld.Com (not owned by Sun, but a publishing company)
MacWorld.Com (same, not owned by Apple, but by the same publishing company)
Interbase-world.com (not owned by Borland, but a group of developers)
All of them are commercial, I mean, they run for profit, even the last one since has lots of ads in internal pages.
So, when the use of a trademark in a domain name begin to be a problem?