GoDaddy to advertise on Super Bowl

Like the old .com days again?

[ogletree]

Parsons set out six months ago to build GoDaddy.com's awareness using traditional advertising.

CNN reports [money.cnn.com]

[EliteWeb]

The GoDaddy's owners blog talks about it and addresses all the critisismsmsmsmm :) Can't wait to see it. Good for the big ol' daddy :D

[GerBot]

How is this good for GD?
I may not have graduated Marketing with honours but I know if I submitted advertising strategies with mismatched targeted markets like this I would not have graduated at all.

[djzooky]

considering the fact that the superbowl sunday is the biggest gross sales day for tv sales (particularly of supergeek's HDTV sets)

that's a perfectly fine target audience, because everyone watches it.

i think their sales will boom... someone keep an eye on their domain counter.

[Webwork]

I guess it's play money.

If he really wanted to stimulate a few extra registrations he might have used that money to incentivize affiliates to drive traffic. Say a dozen $100,000 bonuses for those driving the most new regs with extra options. He could have made the rules strict and still would have gotten a better bang for his buck.

It's good to have money to spread around, isn't it?

[chicagohh]

It gets better - They are now running two ads. Fox rejected their second ad - you can view it by following the links from the top of the Godaddy homepage. It looks like they are just wasting money - an ego trip.

I like Webworks idea... that would be spectacular to watch.