Imagine there is a huge site for widgetsawards.com.
If you were to establish a community and review site of the absolute top creme content for review, discussion and what have you, how much do you have to differ from the original domain in order to not infringe?
BestOf-WidgetsAwards.com o.k.?
bestofwidgetsawards.com still o.k.?
Or even avoid the original domain alltogether?