Use of keywords in the domain for search engine ranking

domain keywords search engine

[gabby]

Does the use of keywords in the domain name help with search engine ranking?

For example: Consider a site with content about red aluminum widgets.

Would the domain name RedAluminumWidgetscom rank higher in search than GenericNamecom if both sites had the same content?

[mona]

Hi, gabby, and welcome to webmasterworld! Yes, keywords in the urls do help with the rankings. Which means you can also - should also - use them in your file names and directory names. Therefore you don't need them in your domain name, but it doesn't hurt...

[cabowabo]

You can also use them in your third level domain as well (i.e. [keywordphrase.domain.com...]

Cheers,

CaboWabo