Simple question: plural or singular words in domain name?

Is there any difference for google search terms?

[Bonusbana]

Hi

Just a simple question:

If I search for a plural word, say "templates" on google. Does google rank domain namnes containing "templates" higher than names with just "template", or does google automatically convert the plural ending into singular?

thanx
David

[kodaks]

It's unlikely that it would make a real difference.

[SEOMike]

From what I've seen, G changes words back to the plural result. It is easy to tell that the Overture network does it too.

[SEOMike]

No owner edit button on my old post... strange. I was thinking faster than I typed, and typed the wrong thing...

G changes words back to the plural result

I meant...

G changes words back to the SINGULAR result

[mike schmitz]

a lot of words are more often typed in as plural. people search for hotels, computers, pencils, etc.

in that spirit, i would opt for the plural domain.

i think if you took the time to compare search #s for the good/service your site is about, that will lead you to your answer.

m

[jdMorgan]

...On the other hand, I search in two modes when I am "a potential customer," and I have observed this behaviour in others. I'll use "Ask Jeeves style" search phrases to illustrate my mind-set:

Picking a product to buy (research): "I want to know about 7200 rpm SATA hard drives"
Done with research, want to buy now: "I want to buy a 7200 rpm SATA hard drive"

Singular natural searches convert better for me, as do singular AdWords keywords.

Jim

[CygnusX1]

I agree with Mike Schmitz, but must say that the root of a word is usually best in the domain name with the exception of words that are normally plural.

I did a study of this about a year ago. I’ll give you an example. Type in “family tree template” in google, then see what domain comes up in the first spot and compare it to what domain comes up when you type in “family tree templates”. Notice it is the same website with “template” in the domain name.

I do however believe it is important to make sure that you use the singular and plural of the work in the text on the page multiple times. Not to mention with “ed”, “er”, and “ing” if needed. The main thing to remember is that there are always exceptions to most rules and this one is no different.