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How important is the domain name in SEO's consideration?

         

iecwillow

8:19 am on Mar 7, 2004 (gmt 0)

10+ Year Member



Some people saying try to choose the domain name with a keyword that is important to your business. what do you SEP Pros think?

Almost every single word been registered as a domain name already, there is actually no way to register a simple important keyword now. However, I was thinking maybe double or even triple keyword as domain name. for example, I'm planning to build up a e-store selling fashion accessories. fashionaccessory.com & fashionaccessories.com are registered by someone else already. even fashion-accessory.com too. How do think If I pick up fashionfashionaccessory.com, or maybe topfashionaccessory.com do you think it will help me to get higher rank when people type in 'fashion' or 'fashion accessory' to search?

typein

11:30 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



The domain name has no influence on the search engine result at all (argueably) many use hyphens with the theory that the key-word-hyphen helps.

The only real use of the domain names that you are considering to register is that the searcher may remember the name for a return visit if they havent book marked it.

There is also the remote possibilty the the searcher may type-into the search engine search bar your complete URL without spaces .. they might find you then but i doudt it.

pageoneresults

11:31 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The domain name has no influence on the search engine result at all.

Are you absolutely, positively, sure about that?

iecwillow, Welcome to WebmasterWorld! You should remove the specifics from your post.

typein

11:32 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Pretty much :)

pageoneresults

11:33 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Domain names do have an influence in the overall equation of relevancy.

ritch_b

11:45 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



There's a belief (and supporting evidence!) that a domain name that contains keywords used within the site will receive a rankings boost, which is similar to the thinking that using keywords for page names also helps.

If you went ahead with something such as this, you'd want to go for a hyphenated version of the domain name, as hyphens are generally interpreted as spaces. For example, www.bishbashbosh.com will appear as one word to a search engine, whereas www.bish-bash-bosh.com will appear as three distinct words, so makes more sense.

In terms of how user friendly such a domain would be - well - it wouldn't be really; not necessarily the kind of domain name that sticks in the mind and is easily typed in.

That said, if you're aiming to rank well in the results then people aren't necessarily going to notice the domain name - they'll simply click on the link in the search results!

My two penneth on the subject, although I certainly don't claim to be an expert on this SEO malarky!

R.

typein

11:47 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Ok like i said agueably everybody has their own opinion on this ..

Here is an example .. search google for .. land sales .. do you see landsales.'anything' in the results? even as "land sales"? i found one land-sales-uk.

edit_g

11:50 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ahem... Landsales might not be the best example. Try '[any capital city] hotels' and a more accurate picture might present itself...

pageoneresults

11:52 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ok like i said argueably everybody has their own opinion on this.

Actually not an opinion. It is a fact that domains play an important role in the overall relevancy factor. This is something that has been going on for years.

A quick search on this board and you'll find many topics discussing the benefits of domain names, directory names, files names, etc.

rfgdxm1

12:15 am on Mar 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Actually not an opinion. It is a fact that domains play an important role in the overall relevancy factor. This is something that has been going on for years.

Yep. How important a role domain names play depends a lot on which search engine, and exactly what is the target search term. Anyone who has looked at this seriously has seen clear evidence where domain name was an important factor in rankings.

PatrickDeese

12:40 am on Mar 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I will always register a brandable domain name over a 16 hyphen keyword cluster.

If I really want a keyword in my URL I can always use:

www.examplebrand.com/kw-kw2/kw3.html

...unless i am spamming 0:)

typein

5:30 am on Mar 19, 2004 (gmt 0)

10+ Year Member



Ok i'll bow to the knowledgeable persons / members of the forum .. my opinion differs though all the same.

To the question of iecwillow.

< for example, I'm planning to build up a e-store selling fashion accessories. fashionaccessory.com & fashionaccessories.com are registered by someone else already. even fashion-accessory.com too. How do think If I pick up fashionfashionaccessory.com, or maybe topfashionaccessory.com do you think it will help me to get higher rank when people type in 'fashion' or 'fashion accessory' to search? >

Example, being the pre-emptive word .. if the domain was really the one you were seeking above then here is what you can do ..

The prime .com is owned by one of the largest domain name holders in the World, it is pointed to a PPC and all worthwhile extensions are taken, you have no chance to buy the name as it is a Type-in name and the man from Hong Kong wont even reply if you did make an offer to purchase the name.

What is available for registration fee at this time stamp is the singular name in the .net TLD, or the hyphen versions are also available in plural for .org .us .info

According to most methodoligy the TLD shouldnt matter if your purpose is only search engine key words, and forget about the type-in values.

Just my freebee for the day, good luck :)

cabbie

5:01 pm on Mar 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



keyword in the domain seems to be very helpful in yahoo.

Chndru

5:11 pm on Mar 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but when was the last you purchased something that has a generic store name? like widgets.com cleanwidgets.com neatwidgets.com? I think branding is more important than these cheap gains, if you are looking for an ecommerce stuff.

martinibuster

6:26 pm on Mar 19, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Here's a scenario that hasn't been mentioned:
Suppose the search engines, in an effort to prevent manipulation, decided to limit domain name matches to one word, ignoring or penalizing the rest of the words in your domain name?

Here's another one:
Suppose the search engines decided that hyphenated domain names deserve an automatic yellow flag, and were put under intense and rigorous algorithmic spanking?

Where would your site be?

Nightmare-scenarios-r-us. This is how I keep myself awake at night.

nakulgoyal

3:57 am on Mar 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with cabbie and pageonresults! I have tried and tested this and have facts which prove this to be a fact. Also, as of now, Y seems to be giving more weightage to keyword in domain then G!

lexipixel

8:48 am on Mar 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you really do want common words in the domain name, you might find the "brainstorm" tool on Network Solutions domain registration page useful.

You enter a few words and it gives you a bunch of variations including relative terms, (ie- "store" would also get "shop", "shoppe", estore, i-store, etc..)... I've found a few good ones using it.

[networksolutions.com...]

storevalley

9:28 am on Mar 20, 2004 (gmt 0)

10+ Year Member



Suppose the search engines, in an effort to prevent manipulation, decided to limit domain name matches to one word, ignoring or penalizing the rest of the words in your domain name?

Have seen something very similar in operation recently in Google. Domain name = entire search phrase (with no hyphens) resulted in the domain name being dropped into oblivion a couple of months ago.

This was a page that had previously been #1 for the phrase for the best part of a year. All other pages in the domain continue to do well ...

pcwiz

5:14 pm on Mar 20, 2004 (gmt 0)

10+ Year Member



In my particular case our domain name, which contains two of the main keywords that we use, has been very helpful. We are a local site in the west and we appear on top of all major SE's. Now my question is: What about sub domains? If your domain is widget.com and you want to target all of Seattle by using the sub seattle.widgets.com. Do you think it might help?