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Referrals from MSN have increased now that my listing is active most of the month and I notice that the very sparse LookSmart results on the SERPS in question have filled out to 3 pages (there were only half a dozen or so previously).
It seems to me that LookSmart is trying to dangle a slightly more attractive carrot in front of my nose! They appear to adjust their click-through data to whatever serves their purpose. That really gives me confidence in them!
I do wonder if MSN got fed-up with the sparse results too.