Is something happening at MSN

Comparing top 5 LS to MSN, no correlation, I am seeing things?

[sparrow]

I've just tried several keyword phrases we have at LS in MSN. I get "ZIPPO" on all of them. When I start comparing the LS listings to the MSN listings I can't find any correlation. It looks like it's all INK, besides the 3 Overture listings on occasion.

Am I still asleep or has something changed?

[chris_f]

It has been like this for a long time now. Are you using the .com's or another extension.

[sparrow]

.com

something is else is different. one our sites has always shown up in MSN with a LS listing. now it doesn't come up at all, because LS overwrote INK.

is it time to cancel LS?

[chris_f]

I dropped out of MSN when L$ went PPC. Since then I've never bothered with MSN or L$.

[sparrow]

are you saying your not in msn, or that you just use your INK listing?

[lawman]

L$ directory pages dropped off the map for most of my keywords.

In the Web Pages section, my home page Ink listing uses the less than stellar L$ description.

However, when the monthly allotment of L$ clicks is used up, my own home page Ink description reappears.

Another good reason to ditch L$.

lawman

[skibum]

I think MSN returns L$ results that have exact matches in the title or description now, whereas previously if the two words of a two word phrase were anywhere in the description it would show up in the MSN results.

There are some results that don't look like they should be in the results and this may be attributed to the keyword fields that can be added with a modified L$ listing.

[sparrow]

<..exact matches in the title or description now, whereas previously if the two words of a two word phrase were anywhere in the description >>

skibum, maybe it's to early in the morning for me, but I dont' quite grasp what your saying here. The primarily keywords are in the title and in the description and were in the modified keyword listings. This site was updated on new LS account, so it hasn't run out of clicks.

Can somebody else do a comparison, because what I see, simply does not correlate to the LS listing.

Thanks

[skibum]

I'm saying that it appears Looksmart listings must have exact matches in the listing to show up for keyword phrases. In order to show up for red widgets then a description like this:

Offers yellow, green, blue, and red widgets to customers of all sizes.

would be returned for a search on red widgets

A description that says:

Offers red, blue, yellow, and green widgets to customers of all sizes.

will not be returned for a search on red widgets

There must be an exact match when there is nothing else at play like behind the sceens keyword fields.

On some searches, listings will appear that don't have red or widgets in the title or description, let alone an exact match. In this case, it may be the keyword fields that you can spend $50.00 to add or it might be that "big business" LookListings get additional keywords mysteriously tacked on to the listings that allow them to show up for search terms that do not have exact matches in the title/description.

That's my best guess from what I've seen so far..

[sparrow]

We'll I think it's time to cancel, and if possible jump on the L$ lawsuit bandwagon. Alot of money spent and all for nothing.

[egomaniac]

MSN is back to using partial matching again.

MSN Switches Back to Partial Matching [webmasterworld.com]