Mamma & NBCi

[rcjordan]

When did Mamma.com make a deal with NBCi, or has it always been there? She kept showing up today.

[rcjordan]

Mamma still showing up regularly. Running as high as 4 or 5 percent of returns on one site. Anyone else? Has there been an ad campaign, or perhaps a powerful co-brand deal anywhere?

[tedster]

Mamma's been good for some of my clients -- no recent surges, however, just a steady 2-3%

[rcjordan]

tedster, re user demographics...

>good for some of my clients
let me guess. these are non-technical sites. perhaps travel, lifestyle (home & garden), or entertainment sites??

[Mike_Mackin]

[mamma.com]

[tedster]

>>good for some of my clients<<
>let me guess. these are non-technical sites. perhaps travel, lifestyle (home & garden), or entertainment sites??<

rc -- you called it. Good for travel, food, gifts and crafts. Nothing to speak of for business services, medical profession, investing.

[rcjordan]

We've got to get a better handle on user demographics by specific SE. SE's doing absolutely nothing for one site can provide nice, steady traffic for another. Though we've brought it up once or twice, this is a major SEO issue that needs serious attention.

[tedster]

Definitely unexplored territory -- a lot of gut feelings, and not very much data.

I have often been amazed at what does work. For instance, one of my clients does corporate event planning for some heavy hitters. I'm constantly amazed at the referrals from AOLSearch for kws like "event management" and "corporate hospitality".

AOL! Who would have guessed?

[rcjordan]

>Definitely unexplored territory -- a lot of gut feelings, and not very much data.
And, I suspect many SEO-types loathe adding yet another column to the matrix of what-works-where... hope it will all work out somehow.