Maybe it was the domain. It certainly was descriptive.
Maybe it was the domain, developed, that increased its value and proved it's mettle.
Maybe it was the directory on the domain that was driving traffic that converted and my "interested party" was using or enjoying those conversions.
Maybe it was the PPC values showed that the lead value was even greater.
Maybe the traffic the site was pulling was pulling traffic someone else wanted.
Maybe someone wanted all that traffic and believed they could do a better job monetizing it.
Just closed the deal. I'm relatively happy. They're relatively happy. Guess that's what counts.
How much? Some of you, from abroad, would faint. Others would stop working and travel for a year or two. Others would buy themselves a very nice toy. Me? I don't mind work, am not that into toys, am beginning to think about retirement, . . so . . I'm inspired.
Time to build VALUE anew.