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How to Choose a Link Building or Directory Submission Service?

What criteria to apply in making a choice?

2:15 pm on Apr 16, 2009 (gmt 0)

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Hi All,

I'd like to draw more people to my website. It's a merchant site.

I've come to the point where I need to increase the number of backlinks in order to improve my Google (and other search engines) positioning.

I wish to submit my site to well targeted directories. Edit: <I am considering outsourcing the task.>

Edit: <How do I judge whether a link building service, including a directory submission service, is any good OR will do my website more good than harm? What criteria do you apply when selecting a link building or directory submission service?>

Thanks, I'd appreciate it,


<Moderator's Note: Edited per Directory Forum Charter [webmasterworld.com]. Please read before posting again to avoid further edits. Thank-you.>

[edited by: Webwork at 12:23 pm (utc) on April 17, 2009]
[edit reason] Per Directory .Forum Charter please avoid specifics [/edit]

6:36 pm on Apr 20, 2009 (gmt 0)

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I use <one of the various bid-for work / outsourcing sites) to find companies to assist my link building.

Be sure to find a highly recommended company and to let them know exactly what type and quality of links you want.

[edited by: Webwork at 9:47 pm (utc) on April 20, 2009]
[edit reason] Per WebmasterWorld TOS and Directory Fourm Charter Please avoid specific endorsements [/edit]

6:46 pm on Apr 20, 2009 (gmt 0)

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Directory submissions will not hurt your site.
12:14 pm on Apr 24, 2009 (gmt 0)

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Submitting to directories is an excellent way to atttract more visitors to your website and also good for search engine rankings.

The biggest and best direcotries are probably Yahoo and DMOZ. These 2 have a great PageRank (point system Google uses to rate the value of the websites outbound links).

4:54 am on Apr 28, 2009 (gmt 0)

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To be honest, I see almost no directories around that are really worth submitting to anymore. There are a very few exceptions - such as trade/product niche sites, but overall the vast majority seem to be nothing more than Adsense and link farms.

DMOZ, Yahoo, and other paid directories might have been useful 5 years ago, but today they are pretty much irrelevant. In fact, I was a bit surprised to see that DMOZ is still around.

[edited by: Wlauzon at 4:55 am (utc) on April 28, 2009]

12:27 am on June 22, 2009 (gmt 0)

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From what I've read, the value and effectiveness of link directories has gone down. My advice to you would be don't hire someone to add your site to hundreds of directories.

Simply find a handful of the most relevant directories for your topic (with a nice pagerank, and plenty of other RELEVANT sites) and submit to them.

DMOZ is still effective for Google, but bear in mind it can take many months to get indexed. I personally do not believe submitting to the Yahoo director for hundreds of dollars is worth it (unless you have a large budget) if your site is starting out.


8:59 am on June 26, 2009 (gmt 0)

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I personally think you can't go wrong with DMOZ and Yahoo directories. Even if the link juice isn't what it used to be the small bit of traffic should pay for the link.
8:57 am on July 10, 2009 (gmt 0)

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DMOZ and Yahoo (business) are probably the worst directories in existence.

The Yahoo directory is buried on their site so don't expect any traffic. Yahoo's own search engine gives no noticeable weight to a directory listing. The price is outrageous. The "human review" is a facade. It's a trap for the new webmaster trying to figure out the rules of the game.

DMOZ is irrelevant. I'd much rather compete with an SEO who wastes client money Yahoo/DMOZ.

[edited by: Webwork at 12:50 pm (utc) on July 10, 2009]
[edit reason] Please See Directory Forum Charter regarding DMOZ [/edit]

7:23 pm on Sept 2, 2009 (gmt 0)

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DMOZ and Yahoo (business) are probably the worst directories in existence...DMOZ is irrelevant. I'd much rather compete with an SEO who wastes client money Yahoo/DMOZ.

No offense, but you are seriously talking out of your #%$. I think its safe to say that it's a general consensus that DMOZ and Yahoo provide some of the only valued directory links out there. I've seen the small boost it gives my sites/ client sites many times.