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Vortal or Directory: Will vortals eat the directories?

Link business, clickthrough business or lead generation business?



6:28 pm on Dec 10, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Business listings, whitepapers, content aggregation, more . .?

Is that what a directory needs to look like to survive, to thrive?

Is the future "pure directory" OR is it a vortal built around the basic notion of a directory of solution providers and their solutions?

Does a vortal always eat a directory's lunch?

Is your little directory prepared - working out and eating right - in order to compete with the likes of the vortals?

I don't think one model works the the exclusion of the other, however the directory as directortal looks like it's looking to eat.

Any website is potentially in the business of selling links, selling traffic or selling leads. Who wouldn't want to find the most profitable model of transforming webtraffic into money . . and that's selling leads.

Can a pure directory sell leads or is the vortal the lead generator of choice?

[edited by: Webwork at 9:03 pm (utc) on Dec. 10, 2006]


10:40 pm on Dec 10, 2006 (gmt 0)

10+ Year Member

Yes I firmly belief that the most effective directory will be one woven into a community of interest.

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