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I presently own a directory and apart from the listing fees I don't have any other programs available. I occassionally get requests to advertise on the site but have refused them.
So, what programs do you offer, if you offer any at all?
Ska
The only advertising I have on my directory is affiliate based and cunningly hidden among the entries.
Good one! I do it too.
I sell banner ads in addition to two levels of directory entries.
I also have a directory that displays ads from the Independent Search Engine and Directory Network (ISEDN) and I do pretty well with those too. I've modified their feed so that it displays ads relevant to the category as well. Their billing system recurs every 3 months and I'm about out of my 3rd month so woohoo!
I have a directory where I offer ads that run on category-specific pages. It works pretty well as the payment is set up as a recurring transaction, so it's monthly income for me.
Are the ads set up as text links or banner ads?
Are the ads set up as text links or banner ads?
They are all text ads. I think that what webmasters are looking for is often the PR passed from the pages, and text ads work well for that.. They are also much simpler to be set up and customized, and we all know that simpler usually equals better.
What do you think about a directory that offers sitewide links, does it lower the quality and image of the directory?
What do you think about a directory that offers sitewide links, does it lower the quality and image of the directory?
I would think so. RoS, will mean non-relevant sites in many categories, which is not good for sites linked to and to the directory.
