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However, the question, surely, is how many people actually look up websites in a book (or a magazine) before going online to visit the site? Not many, I'd wager, but perhaps I'm wrong.
Does anyone here take offline directories seriously?
During the dot.bomb era, one of the main newspapers in Ireland even went so far as branding some dodgy UK sourced printed web directory as the Incredibly Indispensible $papername Web Directory. It was crap. A real bish-bosh job. The newspaper's name on it sold a few copies but it was generally regarded as rubbish.
I don't think that people rely on printed directories in the same way that they would rely on a printed phone directory.
Regards...jmcc