Primedia in Talks to Buy Internet Portal About.com,

So says the WSJ

[mnw]

Primedia Inc., publisher of Seventeen and New York magazines, is in advanced talks to buy About.com Inc. for about $700 million in stock

Story here [quote.bloomberg.com]

[grnidone]

Good find! But there is one sentence I don't understand:

>The acquisition would enable Primedia to channel its off->line content through About's Internet portal, the Web site >said.

What off-line content do they have?

-G

[Brett_Tabke]

Done deal
[cnnfn.cnn.com]
[zdnet.com]
[news.com]

[Brett_Tabke]

"Primedia, majority owned by Kohlberg Kravis Roberts & Co., owns consumer magazines such as Seventeen and New York, a number of special-interest magazines, and Channel One, the school-targeted TV network. Primedia also has 1,600 personnel sales force and 60,000 advertisers." (cnnfn)