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I think you are asking about MS full-text search within SQL Server, correct?
There is actually a great deal of information to be found on this. Try Googling 'MS full text search' or 'MS full text indexing'. The ranking algo is not the best, but there are a few things you can do to make it work better for you, as long as you don't have too many records to search through and plenty of RAM.
There are also a few companion products that can be added to SQL Server which will improve SQL Servers full text search capabilities. They often pop up on the right when searching the above phrases.
To be sure, MS FTS often falls short if you are trying to run a search engine. I can't wait to see what the improvements are for SQL Server 2005.
I am on about the built-in indexing service in win2k, XP and 2003
Hmmmm, now that's an interesting way of doing it. But since your not using a typical database you would probably be better off asking this question in the ASP/.NET forum.
I enjoy my anonymity here on WW, but we run similar sites and we are both members of the ISEDN.
I know full text search technology is an issue that constantly plagues me and many other members of the ISEDN. I wish there was a decent full text index on MySQL that we could implement and then just build out additional database servers when needed.