The greatest problem with creating niche content is that if information exists by definition competitors have beat you to the market and if it is new you are either breaking the story, rare, or playing catchup. Any competitive advantage remaining is probably found in better organising and packaging, better context and storytelling, better background and relationship connections, etc. Or, metaphorically simply, building a better mousetrap. GREAT CONTENT MEETS USERS' NEEDS and supports key business objectives. It engages and informs. It is well-written and intuitively organized. It keeps people coming back for more.
---Kristina Halvorson and Melissa Rach, Content Strategy for the Web.
There is a lot of critical mindset and best content creation practice wrapped in the above quote. The kicker, the true test answer, where most self proclaimed 'great' content is shown to be not so great is that they have negligible to none at all return visitor traffic.
Having great content for ranking in Google has never been directly synonymous with having great content for visitors. The two can overlap but the level of overlap varies significantly depending on whether created primarily for Google (low) or the visitor (high).
As Google increasingly morphs from SE to portal this 'great' disconnect is coming home to roost. Many webdevs are finding that they created for and optimised for the wrong user. Once upon a time a decent strategy in short term but potentially disastrous long term (aka music stops before success exit); currently pretty much a pointless exercise in frustration for those not up to the stress of gaming the process, which in turn requires greater levels of technical expertise than ever.
If you are using the commonly recommended tools, be it for SEO, for content creation or marketing, etc. you are playing on the same level within the same constraints as competitors, any advantage will be minimal. You need to get out of the box, burst the bubble et al. Even slight changes can make a qualitative difference.
* if you use wikipedia as a starting point do so via the citations and links not the scraped body.
* if you use Google search do so via millionshort
[millionshort.com], which removes 0, 100, 10K, 100K, 1-million most popular sites to discover what popular bias has hidden.
* delve into academic and literary sources: To get you started:
* delve into government/public data sources. To get you started:
---Canada: Open Data Portal
---CIA World Factbook
---European Union: Open Data Portal
---Library of Congress
---UK: Open Data Portal
---US Census Bureau
---US Open Data Portal
Start from a more solid foundation. Then build to meet users' needs while supporting your business objectives, engage and inform with well-written intuitively organised content. And test level of 'greatness' against return visits and conversions.
And then, once your content truly is 'great', put the same method to work at marketing.