Questions for all webdevs and content creators out there:
* Do you differentiate within page sub/headings and content to attract and segment visitors:
---researching (wanting to know)
---exploring (wanting to go)
---learning (wanting to do)
---purchasing (wanting to buy)
and redirecting as appropriate for improved conversion?
* does your page content draw the visitor in, i.e. catch the eye, tell a compelling story?
* does page layout, typography et al ease cognitive load? Regardless of device?
* do you offer something(s) with which to interact with to increase feelings of engagement with site?
* etc.
Basically: do you treat your site as one 'lump' or each page as part of a filter/funnel system to continually optimise for both visitor and site goals?
---is site architecture simply a default way to structure and navigate content or is it also a methodology of marketing itself to a visitor?
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
---David Ogilvy, Ogilvy on Advertising, 1963.
