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Is Article Marketing Dead?

How useful is it in SEO these days?

     
1:00 pm on Oct 31, 2012 (gmt 0)

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I recently put a couple of articles on Ezinearticles.com and articlesbase.com and after about 2 months I just google a few lines of text to see how much they had been syndicated.

I was surprised to find 0 matches. In the past I always had some, if only scrapers. But now even my old articles that had been heavily syndicated have mostly disappeared from Google's index. I'm assuming this is a big improvement in their duplicate content filtering. But I'm also thinking that maybe this means that those non-indexed copies generate little to no SEO value?

Any thoughts on this?
2:11 pm on Oct 31, 2012 (gmt 0)

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Do you have previous experience doing this with ezine and articlebase?
2:54 pm on Oct 31, 2012 (gmt 0)

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Only guest blogging in best and related blogs is only working. Forget about articles. Google hat SEO and content syndication. I submitted some articles for my website now i am not in top 30 pages... As all we know google hat seo... No option
10:16 am on Nov 2, 2012 (gmt 0)

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@martinibuster: yes, as i indicated in my post, my old articles performed differently. I submitted my first article in 2005.

@amitg: what is Google hat SEO?
10:23 am on Nov 8, 2012 (gmt 0)

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Nobody with thoughts on this?
8:33 am on Nov 10, 2012 (gmt 0)

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Still quality article submissions matters...don't use sites using free script or wordpress....Choose quality sites only, fruitful results will be there.
10:26 am on Dec 17, 2012 (gmt 0)

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yes I agree with you article quality always matter for search engines if you are using a useful and relevant content then nothing bad is going to happen with your sites.
8:18 am on Dec 25, 2012 (gmt 0)

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I haven't done much on ezinearticles, but I have the same impression - even the scrapers aren't bothering. I expect the scrapers might still be grabbing them, but Panda has filtered them out (they used to outrank the original ezinearticles post and push it down to 20th place within days).

Syndications, clicks, views, they've all dropped to practically nothing on the few articles I have there.
7:46 pm on Dec 28, 2012 (gmt 0)

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Article marketing isn't dead. However article directories are not working anymore. There was a time when marketers used to submit hundreds of articles to the directories. This approach will not work today. Instead, you should keep publishing quality content to your website. Google (even today) loves a content rich website. That's why, I say that article marketing isn't really dead. It is different now. Quality of the copy was always important. But now it has become even more critical.
12:09 am on Jan 22, 2013 (gmt 0)

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Article marketing is dead
SEO is dead
Link Building is dead
Internet Marketing is dead
Small Business Online is dead

I've seen these, and similar claims, since, all of the above became alive.

Article marketing is dead. NOT!

The way to push content became different, and will probably become different again..
8:21 pm on Jan 22, 2013 (gmt 0)

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Since Google Panda began in February, 2011, article marketing has changed. Google Panda and its many updates has targeted sites with poor quality content. Most affected were article sites or so-called 'content farms.' Links from sites with low quality content are not valuable links.

The best venues for article marketing are guest blog posts and guest articles on sites relevant to your topic. When Google Penguin rolled out, it targeted low quality links. Here again, the best links are not from article syndication but from high-quality sites related to your site's topic.
4:38 pm on Feb 17, 2013 (gmt 0)

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It all depends upon the popularity and the nature of the content. If the content is unique and interesting, it will be seen by the visitors.
4:51 pm on Feb 17, 2013 (gmt 0)

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Article marketing is dead
SEO is dead
Link Building is dead
Internet Marketing is dead
Small Business Online is dead


Yeah, and I am not feeling too well either...
4:39 pm on Feb 18, 2013 (gmt 0)

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I'm assuming this is a big improvement in their duplicate content filtering. But I'm also thinking that maybe this means that those non-indexed copies generate little to no SEO value?


Duplicate content filtering and non-indexing are two different things happening for different reasons. Linking one to the other as related may not be helpful to understanding what is going on with article marketing. Here's why:

Duplicate content filtering is simply the process of identifying which document is the most authoritative and original source. That has little or anything to do with whether the content is indexed and even less to do with whether the links will pass full, partial or no PageRank.

As far as non-indexed copies, you'd be surprised at what is actually indexed, by copying a portion of the content, wrapping it in quotes and doing a verbatim search. If the page is truly not-indexed, what that really means is that it is in a state usually associated with being banned. So if you say something is not indexed, that's a very severe state, something that is usually seen in web pages that are actively and aggressively being excluded. Being excluded and being filtered out are two different things. Just because it doesn't show up in the regular serps doesn't mean it isn't indexed. It just means it doesn't have enough PageRank/authority to be useful in the SERPs, usually referred to by some as being filtered out.

Now that we hopefully understand that filtering web pages from the SERPs is not the same as non-indexed, we can better understand that just because something is deemed a duplicate does not mean that the links have no PageRank or authority of their own to pass along.

I think the links are not passing authority, but not because the pages are duplicate content. I say that based upon SERP observation. I will explain this in another post. But if anyone wishes to add feel free.
10:07 am on Apr 25, 2013 (gmt 0)

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>>by copying a portion of the content, wrapping it in quotes and doing a verbatim search. If the page is truly not-indexed, what that really means is that it is in a state usually associated with being banned. So if you say something is not indexed, that's a very severe state,<<

Yes the sites that republished the article are in what you describe as a very severe state, they don't show up when I follow your procedure described above.
2:23 pm on Apr 30, 2013 (gmt 0)

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Two previous useful backlink areas are social bookmarks and article marketing - my opinion is that these are dead in 2013 and I dont waste my time with either.
3:52 pm on Apr 30, 2013 (gmt 0)

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Article marketing has been rebranded as Guest Posting and article directories have been replaced blogs that are poorly maintained, have little commercial value and are likely to be blitzed from the index in the near future.

I had a proposal land on my desk that had examples of links gained from guest posting - a dozen examples, none had contact details, all accepted posts from anyone, none had any significant organic rankings, all had loads of outbound keyword laden links. This isn't "guest posting" - it's article marketing.

So, no article marketing isn't dead. Article directories are dead. Article marketing is now what a lot of SEOs call guest posting. Probably the same SEOs that refer to themselves as "white hat" and talk about "quality" and "authority" a lot.

FWIW legitimate guest posting - good content on a good, active blog is effective.