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Leasing Your Own Content

         

tylercruz

7:57 am on Oct 29, 2003 (gmt 0)

10+ Year Member



Hi Everyone,

I'm always interested in trying to make a buck or two from my site, and so I was wondering if anyone knew of an easy/popular way to lease (not sell) exclusive content.

Basically I'd want to do something like sell my entire database of movie reviews to people for certain TIME FRAMES, such as sell them a 6-month lisence to our content.. I could have it programmed so they'd have a special code and they could use some php or perl code to implement the integration into their site - so that they wouldn't simply have a duplicate copy of all my content..

I wouldn't charge much, in fact I'd charge almost nothing (relatively) - as it'd be free money in a way. My only concern would be bandwidth issues.. everytime somebody viewed it on their site, essentially it's like them viewing it on my site, I believe.

So perhaps there is a site where I can sign up as a resource for outsourcing content or something? Anyone have any experience with this?

Thanks.

rogerd

1:46 pm on Oct 29, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Hi, Tylercruz - you have a few interesting issues in there. First, is there a resource where one can advertise available content? I haven't run across one, but perhaps the diverse membership of WebmasterWorld can help out. Anyone?

Second, it sounds like you want to keep your own database and feed the data on request to your partner site(s). I wouldn't count on this as a great way to protect your intellectual property, as your partner could simply save the results of all queries or even copy the dynamic content to static pages. What it WOULD let you do is keep your content completely fresh - if you updated a review or someone's filmography, you wouldn't have to ship a new database to your partner(s). This sounds like a possible web services app - very similar to what Amazon does on a large scale.

If you are working with a partner with a busy site, they will probably want to cache the dynamic pages with specific refresh periods. I.e., if you publish a review the new Harrison Ford movie, rather than hitting your server 50000 times they may cache the content on their server and not update it until it is, say, 24 hours old.

Depending on the revenue model for your site, you might be able to give the content away for free (with appropriate limitations) if you can embed good linkage to your site in the content. In other words, the free links would be your compensation, but you'd generate more revenue on your site.

lorax

3:24 pm on Oct 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't know of a resource for advertising such an arrangement though there probably is one. Perhaps a quick search for 'content lease purchase write' might yield some worthy results.

As for the database rogerd points out some of the pieces I'd be concerned about as well. The question that occurred to me while reading your post is that your model seems to focus on leasing you entire db to one buyer at a time?

Another question was have you thought about placing an advertisement footer on the pages of the content you wish to lease on your own website - or do you have a website?

ogletree

3:35 pm on Oct 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



rogerd is right. Actually right now if somebody wanted to they could just steal your content off your existing site without paying you. But all that said some honest person that wants to pay for it might work.

As far as bandwidth goes find out how much it costs you then charge them by bandwidth and have a mim charge.

tylercruz

6:00 pm on Oct 29, 2003 (gmt 0)

10+ Year Member



Hi Guys,

Well the thing is, anyone in the world at any time can simply steal my stuff through the use of a simple script.. for example, I could steal everything on Amazon.com or everyting on imdb.com and create it into my own database.. I'd have a pretty much exact duplicate of their content database, and could incorporate it as my own.

The thing is, it's simply illegal.. people don't do it because of that.. all I'd have to do would be to contact the host of the website, or if they ran their own host, would be to contact the registrar itself, or even take them to court.

irock

7:01 pm on Oct 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



tylercruz,

There's actually one such service. You put a few samples on their site, and big guys like MSN or whatnot might sign up for your content. I suppose you set the per-article rate as well. It's actually quite lucartive... If you set your content to be $20 apiece and MSN wants 3 pieces a day, you get $1800 a month...

tylercruz

7:22 pm on Oct 31, 2003 (gmt 0)

10+ Year Member



Can you tell me that url please?

thanks

irock

7:39 pm on Oct 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would post if I remember... sorry...

hcstudios

2:50 pm on Nov 1, 2003 (gmt 0)

10+ Year Member



Try searching for "article syndication" (no quotes) on Google -- I think some of those results have the type of info you're looking for. Also, there's a book called "Writer's Market" that comes out every year (the 2004 dated version is out, check your library) and it has info on syndication for print so it might include online syndication as well (I haven't read it in a few years so I'm not sure what all is in it these days). Good luck!

rogerd

1:31 pm on Nov 2, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



I noticed msnbc.com is putting a "Click here to license this content" link on their pages. It opens a popup that asks your intended use (e.g., use in a book, publish on a web site, etc.). You get an instant quote on licensing costs.

The process is run through a third party, rightslink.com. The prices are kind of steep, but MSNBC is a high volume site. The basic approach is nice, though - clearly, they make the content licensing process as simple as possible.