First of all, you'll want to know if you are better off writing the content yourself- or if you should find a freelance copywriter or agency to carry out the work for you.
It's a good idea to read a few books on web copywriting so that you can recognise good writing when you see it. This has helped me tremendously, but good books are quite hard to come by, so you may have to read a few to get a balanced view.
Books I would recommend include: Letting Go Of The Words (Ginny Riddish), Write To Sell (Andy Maslen), Persuasive Online Copywriting (Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis).
You will need to find your own style as there are some approaches to copywriting that I'm not comfortable with.
If you want examples of great product page copywriting go to firebox.com - wonderful, exciting, engaging, emotive copy.
First of all you must know the basic information about the topic you are writing. Only unique and fresh contents attract more and more visitors so you must pay special attention towards the content of your copy. Your copy must be grammatically correct and must be simple so that it can be easily understood by the users.
[edited by: engine at 8:53 am (utc) on May 9, 2011]
Hi, if you are interested in launching your career in the field of content writing, you must first consider your long term goals and objectives. This should help you to understand whether you should join a company as a content writer or start your own business.
Remember you need to communicate well and clearly with your clients... Dont blabber all over the website - keep it short and to the point.. I have been in the content business for over 5 years now and have done very well for myself and my team of writers..
I'm going to state the obvious... read everything in this forum first, then come back and ask SPECIFIC questions. There are no short cuts, and there is an immense amount of information in this forum of Webmasterworld.
When it comes to content writing, I always keep the following points in mind:
1. Define your niche -you have to know who are your target audience first so you will know what kind of information you need to offer them. Understand your audience so you will know what keywords to use. To identify your niche, identify your interest and area of expertise.
2. Research, research and read - you are about to build your credibility through your content. Run an extensive research about the chosen subject/area then integrate it with your personal knowlege. 3. Put your self in your reader's shoes - if you are the reader, what specific topic you would like to know when you research online? 4. Write a draft - layout your content by deciding how many words and paragraphs you will providing. For instance, you are going to write 400 words with 7 paragraphs. Start structuring your content. For instance, the first paragraph will be your intro, the body is where you put the tips/steps the last parag is the conclusion and advice. 5. Make your content conversational-write as if you are talking to someone who needs your help. Let your content flow naturally. As much as possible avoid jargons. If you are using technical terms, make sure to provide additional explanation.
Doing SEO to your contents: 5.Select the right keywords- make use of long tail keywords and make use of free keyword research tool to know if these keywords are commonly use by people when searching online. Pick the right phrases. 6. Know about keyword density and backlinks -research on the right density and how to create one-way links.
The first thing to keep in mind when writing is to make your content absolutely free from grammatical mistakes and spelling errors. Secondly you need to do a proper research on the topic on which you are supposed to write so that the content is unique and interesting to read, only fresh content will attract more readers. Thinking more like the reader itself will help you write more of what readers expect from you. Once you start getting loyal readers, the number keeps on increasing.