Need Help with a Title

[King of Bling]

We are looking for title suggestions for our new 'content' section of our website. We all know that 'Resources' or 'Info' does not cut it ;-)

This area will contain: Articles, Top 40 lists, Help, FAQs, Forum, etc. It can only be 2 (maybe 3) words long as it will be a tab on our global navigation.

We've tossed around such titles as 'Learning Center', 'Insider Info' etc, but nothing that is both motivating and accurate.

Any suggestions? I know we have some creative minds out there...

[bcolflesh]

Bot Bait

[King of Bling]

That is a consideration ;-) but not the focus. In this instance, we are targeting usability. The SE's will find it anyway...

[bcolflesh]

In that case how about:

Knowledge Base
Knowledge Portal
Learning Portal
Resource Portal

etc...

[King of Bling]

hmm... 'Knowledge Base' is nice.

Anyone else got a good suggestion?

[Hawkgirl]

What kind of users are you targeting? What kind of products are you selling? That's going to determine what title you need for your content area.

For example, if it's a women's clothing site, then "Knowledge Base" won't work but something like "Answers and Information" might work fine.

[rogerd]

How about creating a name, like "InfoCenter"?

Other thoughts (assuming your site is about widgets):

WidgetBase (kind of techie-sounding)
Information Central
Widget Central

[King of Bling]

Thanks for your help.

After much research, we settled on 'Insight & Expertise'. What do you think?

[richardb]

Sounds organic ;)

[rogerd]

Not overly punchy, but implies a certain level of knowledge and sophistication. I'd say if your audience is reasonably well educated, it's fine. If you are dealing with a low-brow or youthful audience, I'd go with more common terms.

[Tigrou]

'Insight & Expertise'

Right now Google only has 10 results for 'Insight & Expertise', and on a quick look all of them are body copy.

I'll give it 2 months and see how many of us have unconciously (or conciously) stolen that phrase for consulting-focused sites. (Well, I say that now but I'll probably forget).

Glad you found a solution King_of_Bling,
c
f

[Hawkgirl]

> Not overly punchy

And in this case, for usability purposes you really don't want something punchy. You want something that people will recognize.

If it's plain old "Help," (i.e., FAQs, glossary terms, some informational articles) then I'd say "Insight and Expertise" is too out of the ordinary.

People know to go to "Help" to look for "Help."

But if you've got content in there like product specs, schematics, white papers, research, etc. - then "Insight and Expertise" might be the right way to go.

I've done literally dozens of usability interviews where people tripped over "Info Center." They couldn't figure out where to go to find the glossary. "I don't want info," I heard over and over. "I want help."

Grr! Frustrating, but you have to keep it to terms they'll understand - terms they're triggered to - or you'll lose your audience.