I stroll around to a number of webmaster sites and generally find that there is very little emphasis on written content. Just one example is the piddling number of posts and replies here on WW. Even in this "Content, Writing and Copyright" section, there is more about plagiarism and content theft than about writing. It doesn't get much better elsewhere.
I am aware of a few copy writing sites. But it seems most of those folks are peddling solutions that purport to tell others how to make money and have less to do with discussing good and effective web content and sales copy.
How much of the web is written content? My guess would be a few billion pages. But how much of that content is well written? My guess would be somewhere between 1 & 5%. Written really well .. .5%?
I'm just curious why so little attention is paid to the art and craft of writing quality content.