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We all are always too skeptical of getting penalized by Google (and other search engines) if we have duplicate content on our site.
Similarly, News Aggregating sites pick up content from original sources and then re-post it as their own without any problem ! (they just give a credit link at the bottom of the content)
What is the concept behind this ?
Interesting article about it here:
If I am allowed to post the link. If not Just google duplicate content penalty myth matt cutts.
If Duplicate Content was really true I would be posting thousands of websites with my competitors content!
I'll just point out the largest--he "demonstrates" that duplicate content doesn't get penalized or downgraded or whatever by searching on lengthy phrases, or the title of the article, in quotation marks.
When you narrow the search to such an extreme degree, you force Google into a narrow collection of results, and so versions of the same article WILL appear.
However, if you search on a few relevant keywords, you will find that ONE copy of the article shows up at the top (whether that's on the first page of the SERPs or the 10th), well above all the others, if you can find them at all. They may be IN the results, but they're shoved way down.
I got curious and I went to Google and did a search on "top Google ranking" (with no quotation marks). This returned 270 millions results. Did his article rank at the top?
No, unless you consider #30 in the results to be close enough. But it wasn't the original he linked to -- as far as I could see it was a copy that outranked his original, perhaps due to it being on a site regarded as more authoritative by Google. NO more copies of the article, including the original, appeared in the top 100.
I think that illustrates the dangers of multiple copies of an article being out there. One copy will rank high(er) in Google, and the others will be... somewhere else.
They can then sell links, run adsense or Kontera in order to monetise and make it viable in the long run.