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your suggestions are appreciated. :)
Besides fragmentation, substantial redundancy (i.e. "whaddaya mean?") further establishes the lack of structure, planning, etc of spoken communications.
Add to that, much web textual content is one 'speaker'. The writer needs to establish a premise, build on it, and present his/her ideas in a sequence that the reader expects and can understand. The besides all that, it needs to interest the reader.
On the flip-side - I can organize and build thoughts pretty well on paper, turning 1 page into 100 - and not just filler. However, despite working at it diligently for a long time, I am weak at speaking in many situations. I believe that I speak well in a planned context, but off the cuff I almost always fare very poorly in spontaneous situations. Hours later I will hit on exactly what I should have said, not the foolish drivel that actually came out of my mouth. Effort, awareness, and diligence is not enough for some people in some areas.
What's amazing is how ordinary an article or story often looks.