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I am about to complete a revamp and release of a site of mine.
My question is - If my site is about say www.blue-widgets.com and I have a page on that site about round blue widgets. How should I name that page? Is it ok to name the URL www.blue-widgets.com/round-blue-widgets (given that now you have the keywords in there twice perhaps better, but looks a bit spammy) or should I call it www.blue-widgets.com/round.com
Which was is better and why? The other part to this is that the site has a flat structure and hence the taxonomy has not been designed for multiple levels of folders.
thanks in advance.
given that now you have the keywords in there twice
Thanks guys but these are not really the answers I was hoping for. I guess you may not know.
my answer was intended to point out that widget and widgets are not the same keyword, so blue is in the url twice but not the main keyword(s).
pluralizing changes things.
joined:Dec 9, 2001
My opinion: Strive to end up with meaningful, concise URLs that would make good sense to users. Period.
Resist the temptation to concoct URLs that are full of redundant keyword variations. You should indeed try to target variant forms, but do that primarily via your on-page content and anchor texts.
Shorter URLs will reduce the character count in your site navigation, making your templates less bulky. That's obviously good for page load speed, but it also has a subtle SEO advantage. Having leaner templates will automatically improve the balance of template vs. unique content on your pages. That makes it easier to avoid the tipping point where Google devalues pages for being too similar. IMHO, the advantages of that are worth more than whatever might theoretically be gained by keyword stuffing within one's URLs.