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We are setting up a website to sell learning aids for foreign languages. We sell aids to learning over 30 different languages. We have written one set of copy for one language, all the programs work in the same way but we want to write new pages for each language.
Our copy is aprox. 400 words long, but every other sentence pretty much features the words for example "learn Spanish" or "speak Spanish" etc.
Will changing the language name in each instance,on each page be enough to count the pages as unique content and not get flagged by the search engines for duplicate content? The word Spanish for example appears pretty much every 2-3 sentences for a total of 13 times throughout the 400 words.. Would doing this alone be enough to stop us being flagged?
Or do we also need to change some of the sentence structure, i.e. swap words, and some phrasing of sentences?
Or will even both these methods not be enough? Is there anything else we would need to do to ensure we are safe?
Thanks in advance!
There is a tool that will check the uniqueness of 2 articles, [dupecop.com...]
Simply copy/paste the original and new text into the appropriate box and click "compare"
Some say a difference of at least 40% is acceptable, while others feel 60% is best.
There are tons of freelance writers available that can do this for you as well.
Hope that helps :-)
As far as the best language to choose - that would depend on your target audience. I'm a US shopper/user, so I would not visit a site that was not written in English. If your target audience includes Canadians, French may be a good option...if you're targeting a more global group of clients, Spanish, German, Italian, Arabic, Chinese...
I would keep an eye on visitor statistics and see what other countries my visitors were coming from and then decide on the best language.
These are just my thoughts from my personal findings though :-)
I'm not sure if internet access is filtered in some areas there or not, so that could affect your traffic.
Ontario, Canada has a high French population, otherwise I think that Canadian Enlish is more similar to that in the UK rather than American English. I'm not 100% positive though. All 3 types of English are very similar.
Another tip that may help gaining your target market's attention is to look at what it is visitors from those areas are searching for when they reach your site.
For example, if you market pet products and hope to sell to Asia - look at the keywords vistors from Asia used. If you notice several searches for cat collars, it may benefit you to create a special section on that product.
If you run an environmental site and see several searches in the area you're aiming for on "hybrid cars" - then do a write up on the latest developments in the hybrid market or something.
Statistics show that it takes the average user 10 visits to a website before they decide to make a purchase. Giving your reader a reason to come back is the key to actually making money.
I'm not much help with the languages. That's about all I can tell you! Hope it helps some!