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They lost millions of potential repeat visitors over the years, most of whom now have found other sources for their news and won't come back even if/when they open the doors.
A top business-side executive at Dow Jones & Co. said it is premature to assume that The Wall Street Journal Web site will definitely drop its paid subscription model, despite comments by Rupert Murdoch that the change is expected.
The Wall Street Journal Online today announced a new program that will enable its users to submit WSJ.com articles to Digg, the popular news and content sharing website, and allow Digg users to view content currently available to WSJ.com subscribers.
"The Wall Street Journal Online provides in-depth reporting, commentary and analysis on the most important economic and political issues of the day, and Digg users are enthusiastic consumers of news and information,'' said Daniel Bernard, general manager of The Wall Street Journal Online. "We're excited to partner with Digg to offer our users a way to share Journal articles directly from our site, as well as expose new audiences to our content on Digg."
Every article on The Wall Street Journal Online will now include a ``Digg This'' icon in the article tools section that enables users to Digg the article directly from WSJ.com, and view the ``Recently Popular'' and ``Upcoming'' WSJ.com articles as they surface on Digg. In addition, users clicking on a Wall Street Journal article link on Digg will be able to read that article for free on WSJ.com....
I don't explain it, I just report it.
This is what it looks like on Digg.