Choosing the Proper Lure

Which would you consider to be the best call to action

[Propools]

As we've redesigned our site, we've got a snippet about a parent product and to view the product family we've got "View Product Details". I'm not crazy about it but we wanted to have something in place.

One thing that is lost is Pricing.

So I've put together some "Call to Action" links for management to review.
I'd appreciate your feedback and experience on these, or suggest some others ;) :

1. View Pricing & Product Details
   
2. View Product Details & Pricing
   
3. View Pricing & Product Details
   
4. Click for Pricing & Details
   
5. Click for More Details & Pricing
   
6. View More Details & Pricing
   
7. View More Info & Pricing
   
8. Click for More Info & Pricing
   
9. View Product / Price List
   
10. Click for Product Pricing,
    Details & Selection
    

We're dealing with a fixed width which is why my last item would wrap.

[jtara]

"View"/"Click" is unnecessary. I think by now users know they have to click on a link to make it work, and that when they do, they'll then view something.

I'd really hoped we'd seen the last of "click here" links.

[weeks]

I'd say
More Details & Pricing

[Propools]

jtara, I too had hoped that we've gotten past that level of "elementary" things, but one thing we've learned is to build everything so that even the most novice user knows what to do. Plus, I think a call to action is a way of saying "Look Here, I've got more to show you". :)

[Propools]

I figured I would do some real quick looking at 5 "heavy hitters" to see how what they're doing for a call to action.
Results: 2 Call to Action & 3 Just a link from the product family page.

What's odd is that the 2 who used a call to action were HD and Lowes. (Is their a premise that the shopper is less net savvy?)

The 3 who only had a link were Target, Wal-Mart and Amazon. (Is their a premise that the shopper is more net savvy?)

I will add that this quick study was not a site wide browse for these 5 companies, but a specific area which matches one of our product areas. These 5 stores offered comprable product family offerings.

[jtara]

I think there's only one call to action that you need:

Buy

Any other call to action detracts from this one.

FWIW, I don't find the Home Depot website very useful. A few times, I have tried to use it to get product information, or find out what products they have in some category. Each time, I have just wound-up giving-up and going to the store.

On the other hand, I've never found it necessary to go to Amazon and pound on the door and beg them to let me in.

Might give you some clue as to which site to emulate. ;)

[Propools]

jtara,
The only thing is, is that we're coming off of a product family page which only shows a single item, to wet their appetite, then when they click the "View Product Details", they then get a listing of all of that families products. Which can be anywhere from 3 to 30.

So, "Buy" wouldn't be the operative phrase for us there, IMHO. ;)

[jtara]

when they click the "View Product Details", they then get a listing of all of that families products.

Those aren't product details, though. I think you need to work on your terminology for what it is they are linking-to first before you worry about any call to action.

Not knowing what it is you sell, nor exactly what is on the main and detail pages, I can't be too specific:

Products in This Category
Configurations
Options
Ordering Information
Ordering Details
Specific Products
Variations
Choices
Selection
Products
Show Products
Product List
Available Products
More Like This
Similar Products

I re-read your original post, and I see your problem now. I think the whole concept is confusing. You're showing a single example of a product in a category. It's not just a category header for a class of product, but a category header with one product as an example.

It seems to me that this can confuse the user into thinking that you only sell that one product in the category.

I'd make sure that you make it very clear that this is only one of many products. One of those "idea bubble" jaggy lines around the product picture, saying "Featured Product". Then a link to more products.