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"Our goal is to get a feeling for some of the useful ways to monitor content," said Srinandan Kasi, vice president, general counsel and secretary at the AP. "We are looking at it not just to protect our rights but to derive some intelligence."
Attributor CEO and co-founder Jim Brock calls the "DNA" of the material, which boils down to a specific paragraph or a few sentences. With that information, Attributor can watch where the content is going in turn giving publishers a map. Publishers can then determine where, how, and when the content is used.
Perhaps one will be able to sign up for a service that would handle it all for you, up to suing. Newspapers would be interested, of course, but once some scale is achieved the service could be affordable for many putting content on the web.
AP will do a good job with this. They will take it very, very slow.
The use of this will be almost entirely to enforce copyrights on the web. If you are violating copyrights of news agencies watchout!