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Trademark™ (without space between)
Trademark ™ (with space between)
I'm concerned that without space between might cause issues with search engines and other similar tools, while with space might be weird and confusing.
I know it is probably much ado about nothing, but I was hoping to learn what others are doing. Is there a standard?
When someone Googles, who keys in "KleenexTM" as opposed to just "Kleenex". Additionally, when I look at results from Overture's keyword selector tool I don't ever remember seeing a keyword and TM symbol combination.
Broadway, are you saying that search engines wouldn't truncate the word? I rely much more on organic traffic than search results, so I don't know the answer to that. But I'd be kind of surprised to learn that search engines look at only stand-alone words (although I know it's a problem with spellchecking).
[Edited because I still haven't quite learned to spell "Syzygy" correctly ;) .]
[edited by: Beagle at 10:39 pm (utc) on Oct. 25, 2006]
If you want to play it safe and add the space to ensure that Google sees the keyword, you can get rid of the space using CSS. The HTML would be:
Trademark <span id="TM">™</span>
The "margin-left" pulls the TM a few pixels to the left so it doesn't look like there's a space, when in fact there is. The "margin-right" pulls the next word in the sentence back so there's no extra space between the TM and the next word. I used em instead of px so this will scale properly.
In an editorial context it is not necessary to use ™ at all.
I deal with one particular manufacturer that is absolutely bonkers over their trademarks. They must see it everywhere with no space or they just go ape sh*t. I was afraid that it might mess with my serp positioning but I can't say that it has.
I suppose it's a good way for the magazine to sell a lot of ads. ;)
[edited by: Beagle at 9:19 pm (utc) on Nov. 16, 2006]