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I've never had to write a press release before, but am ready to launch a new website, which I think newsworthy. It's the first website of its kind in this part of the world and is already attracting interest from people I tell about it.
My question is though: Should i write the press release myself, or pay someone to do it for me. A quick google search reveals lots of companies willing to do it, but who can I trust. From reading other posts on WW, I can see I'm probably going to be best submitting to PRWeb, so that the people that need to know, do.
I'm quite happy writing and my English is good (as it should be, it's my native language), but I've just never done this before, and you only really get one chance.
Can anyone shed some light?
If you are not comfortable in writing then have someone do it for you. PRweb has a press release writing service available.
I would spend a few days reading over their press release guidelines and looking over some of the releases to get an idea of what they expect.
It really isn't hard to do. But, once again, if you aren't comfortable then opt for someone else to do it for you.
If so, and I presume there are, now is the time to start building your own public relations mailing list. Get names, contact points, etc, and add to it as time goes on - oh, and keep it up-to-date. In time you'll have a wonderful resource at your disposal that you can use to keep informed about your activities and with whom you can start to build professional relationships. Encourage dialogue and networking opportunities with these contacts.
Over time you may find that you become an authoritative source of industry/sector contacts - an enviable position. Regardless, the database/mailing list of contacts you develop will prove very useful to you.
There's no reason why you should not handfle the writing and distribution of a launch press release yourself. If, however, you want to embark on a sizeable launch/awareness campaign, and have the budget to do so, then hire a professional public relations company. They'll advise you from start to finish - just make sure you have deep pockets :-)